The Red Tree

The Red Tree is an international consultancy and brand management practice specialising in beauty and personal care markets.

We are experts in building beauty brands. In a saturated market, making a brand magnetic in its appeal to retailers and consumers is key. At The Red Tree we can help make this happen.

Working with a wide range of businesses from well-funded start-ups to major companies The Red Tree creates and implements long-term strategy and vision, we get brands race fit for market, and we develop new products. We know how to create, develop and implement brand strategy, open doors to UK and international retailers and select the appropriate international partners and distributors.

We also manage brands including First Aid Beauty and Matis.



Created by Lilli Gordon in 2009, First Aid Beauty combines everyday product effectiveness with luxurious ingredients to deliver feel good skincare. Allergy tested, and free of harsh ingredients FAB is perfect for even the most sensitive of skins.



An established and much loved science-based professional beauty brand distributed in salons and spas.


We provide consultancy on projects lasting from a month, to a year or longer. For us it’s important that our clients see us as a key partner in building their brands. We build long-term relationships with our clients and for many we become an integral part of their business.

Stirling Murray
Tel: +44 (0) 844 858 8860
Twitter: @TheRedTreeTRT